Image of Services Marketing : integrating customer focus across the firm

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Services Marketing : integrating customer focus across the firm

BRIEF CONTENTS :
Part 1 : Foundations for Services marketing
Part 2 : Focus on the customer
Part 3 : Understanding customer requirements
Part 4 : Aligning service design and standards
Part 5 : Delivering and performing service
Part 6 : Managing service promises
Part 7 : Service and the bottom line

Ketersediaan
BR01484658.8 ZEI sPerpustakaan Sjarlis Iljas (658)Tersedia
BR01483658.8 ZEI sPerpustakaan Sjarlis Iljas (658)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 ZEI s
Penerbit
Boston : McGraw-Hill.,
Deskripsi Fisik
xxvii, 708 hlm.; ilus.; 25,5 cm
Bahasa
English
ISBN/ISSN
0-07-296194-5
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. 4
Subjek
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
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