Buku ini berfokus pada tantangan manajerial dari dunia yang senantiasa berubah, keunggulan buku ini terletak pada dua pokok pembahasan yaitu keunggulan kompetitif serta memimpin dan kolaborasi. Unt…
Daftar Isi Bagian I Ikhtisar Manajemen Pemasaran Bagian II Analisis Peluang Pasar Bagian III Pengembangan Program Pemasaran Strategis Bagian IV program-program pemasaran Strategis Untuk Situa…
Buku ini memberikan pengetahuan dan keterampilan yang dibutuhkan oleh mereka yang ingin sukses berkarir dibidang akuntansi. Buku ini menjelaskan bagaimana sistem informasi mengubah sifat dasar akun…
Sains manajemen sebagai suatu ilmu tidak lain adalah aplikasi matematika dalam penyelesaian masalah-masalah yang dihadapi seorang manajer. DAFTAR ISI : Pendekatan sains manajemen untuk memecahk…
Buku ini menekankan pada teknik-teknik proses pengendalian manajemen seperti harga transfer, penyusunan anggaran dan kompensasi manajemen, pertimbangan-pertimbangan perilaku yang terlibat dalam pen…
BRIEF CONTENTS : Foundations for success Components of value Managing resources to create value
CONTENTS IN BRIEF : Part 1 : The field of selling Part 2 : Knowlwdge and skill requirements Part 3 : The partnership process Part 4 : The salesperson as manager
TABLE OF CONTENTS : Overview of the operations research modeling approach Introduction to linear programming Solving linear programming problems: the simplex method The theory of the simplex me…
BRIEF TABLE OF CONTENTS : Part 1 : What is relationship selling? Part 2 : Elements of relationship selling Part 3 : Managing the relationship-selling process
CONTENTS : Approaches to valuation Understanding financial statements The basics of risk Option pricing theory and models Market efficiency-definition, tests and evidence Riskless rates and r…
BRIEF CONTENTS: Part 1 : Framework of International marketing Part 2 : The field of international business Part 3 : Environmental factors affecting international marketing Part 4 : Perspective…
CONTENTS : Framework for e-commerce Basic technology of the internet and e-commerce businesses Market opportunity analysis Business models Strategy formulation: customer interface Market comm…
CONTENTS : Assessing your skills and exploring your options Developing your professional portfolio FInding a job Applying for a job Preparing for the interview Succeeding at the interview Fo…
Perusahaan hanya akan mencapai keberhasilan yang maksimal dengan cara menemukan dan mempertahankan strategi jangka panjangnya, agar strategi yang dirumuskan sesuai dengan tujuan dan arah bisnis per…
BRIEF CONTENTS : What is small group interaction Communication processes Relevant Background factors Group circumstances and structure Leadership and social influence processes Decision-makin…
Buku ini memuat: keterangan mengenai jenis surat penjelasan mengenai bagian-bagian surat banyak contoh surat mengenai masalah-masalah yang kerap ditemui dalam urusan bisnis sehari-hari latihan-…
BRIEF CONTENTS : Introduction to business forecasting The forecast process, data considerations and model selection Moving averages and exponential smoothing Introduction to forecasting with re…
Daftar Isi Bagian Pertama: Bisnis Kontemporer & Internal Audit Bab 1: Dinamika Dunia Bisnis & Pergeseran Internal Audit Bab 2: Internal Control, Risk Management, dan Good Corporate Governance …
CONTENTS IN BRIEF : Unit 1 : Contextual issues in organizational leadership What are the newest approaches to organizational leadership? Why is it important for leaders to understand the role of…
Table of Contents : Part 1 : Introducing the pay model and pay strategy Part 2 : Internal alignment: determining the structure Part 3 : External competitiveness: determining the pay level Part …
BRIEF CONTENTS : Purchasing and supply management Supply organization Supply processes Information systems and technology Quality, specification and service Quantity and inventory Transporta…
sebagai seorang pemasar, tidak ada yang lebih penting selain membangun sebuah brand yang kuat dan relevan. sebagai seorang pemimpin tidak ada yang lebih penting daripada menciptakan sekelompok kary…
DAFTAR ISI : BAB 1 : Mempertahankan talent untuk meraih keunggulan kompetitif BAB 2 : Strategi pengembangan talent untuk daya saing perusahaan BAB 3 : Pilihan untuk mengembangkan SDM di era keti…
Briefs Contents Chapter One : What is it strategy and why is it important Chapter Two : The Managerial Process of Crarfting and Executing Strategy Chapter Three : Evaluating a company's …
Buku ini menjelaskan tentang peran strategis disiplin ilmu perilaku konsumen adalah menawarkan berbagai cara, metode, agar supaya para pelaku bisnis memahami perilaku konsumen secara tepat sehingga…
Buku ini memberikan dasar-dasar pengetahuan bisnis yang memungkinkan pembacanya untuk menerapkan bakat dan kemampuan individual di dunia bisnis nyata. DAFTAR ISI : BAGIAN 1 LINGKUNGAN BISNIS …
BRIEF CONTENTS : Part 1 : The building blocks of effective messages Part 2 : Job hunting Part 3 : Basic business messages Part 4 : Interpersonal communication Part 5 : Reports
BRIEF CONTENTS : Part 1 : Introduction Part 2 : Defining the manager's terrain Part 3 : Planning Part 4 : Organising Part 5 : Leading Part 6 : Controlling Part 7 : Making a career in management
BRIEF TABLE OF CONTENTS : Achieving business success through information technology Managing information for business initiatives Enhancing business decisions Creating collaborative partnership…
BRIEF CONTENTS : Part 1 : Global business environment Part 2 : National Business environment Part 3 : International trade and investment Part 4 : The international financial system Part 5 : In…
BRIEF CONTENTS : Part 1 : Business in a changing world Part 2 : Starting and growing a business Part 3 : Managing for quality and competitiveness Part 4 : Creating the human resource advantage …
CONTENTS IN BRIEF : Part 1 : The organisational setting Part 2 : The Individual Part 3 : Groups, teams and leadership Part 4 : The nature of management Part 5 : Structures of organisation Pa…
BRIEF CONTENTS : Part 1 : Management and Managers Part 2 : The Environment of Management Part 3 : Planning, Decision Making, and Competitive Advantage Part 4 : Organizing and Change Part 5 : L…
CONTENTS : Part 1 : Before you begin Part 2 : Appraisal methods you can use Part 3 : Performance appraisal forms you can adapt
BRIEF CONTENTS : Part 1 : The human resource environment Part 2 : Acquiring and preparing human resources Part 3 : Assessing performance and developing employees Part 4 : Compensating human res…
BRIEF CONTENTS : Foundations concepts Information technologies Business applications Development processes Management Challenges
BRIEF CONTENTS : Managerial accounting and the business environment Cost terms, concepts, and classifications System design: job-order costing Cost behavior : analysis and use Cost-volume-prof…
BRIEF CONTENTS : Part 1 : Managing ethically and globally Part 2 : Planning and organizing Part 3 : Leading Part 4 : Controlling
BRIEF CONTENTS : Part 1 : The basic structure of accounting Part 2 : Introduction to Accounting systems Part 3 : Accounting for noncash assets and liabilities Part 4 : Generally accepted accoun…
BRIEF CONTENTS : Part 1 : Introduction and basic concepts Part 2 : Information technology and systems modeling techniques Part 3 : Business processes Part 4 : Other topics in accounting informa…
BRIEF CONTENTS : Part 1 : Management Part 2 : The Environment of Management Part 3 : Decision Making, Planning, and Strategy Part 4 : Organizing and Controlling Part 5 : Leading Individuals an…
BRIEF CONTENTS : Part 1 : Strategic analysis Part 2 : Strategic formulation Part 3 : Strategic implementation Part 4 : Case analysis
Akuntansi forensik dan audit investigatif dalam bentuk yang paling sederhana merupakan perpaduan antara disiplin akuntansi, audit dan hukum. aspek hukumnya meliputi berbagai bidang seperti hukum pi…
BRIEF CONTENTS : Accounting : the language of business Analyzing business transactions Analyzing business transaction using T accounts The general journal and the general ledger Adjustments an…
Brief table of contents : Part 1 : Introduction to operations management Part 2 : Designing operations Part 3 : Managing operations Part 4 : Quantitative modules
BRIEF Contents : The accountant's role in the organization An introduction to cost terms and purposes Cost - volume - profit analysis Job costing Activity - based costing and activity - based …
Contents in Brief : Financial Instruments and liabilities Additional financial reporting issues
CONTENTS IN BRIEF : The role of accounting as an information system Economic resources Financial instruments and liabilities
Brief Table Of Contents Section One The Nature of International Business chapter 1 : The Rapid Change of International Business chapter 2 : International Trade and Foreign Direct Invesment …
BRIEF CONTENTS : Part 1 : The world of management Part 2 : Managing in the twenty-first century Part 3 : Planning Part 4 : Organizing Part 5 : Leading Part 6 : Controlling