Basic Marketing : a global-managerial approach
CONTENTS : Part 1 : Marketing's Value to COnsumer's, Firms and Society Part 2 : Marketing Strategy Planning Part 3 : Focusing Marketing Strategy with Segmentation and Positioning Part 4 : Evalu…
- Edisi
- Ed. 15
- ISBN/ISSN
- 0-07-252523-1
- Deskripsi Fisik
- xli, 793 hlm.; ilus.; 27.5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 PER b
Basic Marketing : a marketing strategy planning approach
BRIEF CONTENTS : Part 1 : Marketing's Value to Consumers, Firms and Society Part 2 : Marketing Strategy Planning Part 3 : Focusing Marketing Strategy with Segmentation and Positioning Part 4 : …
- Edisi
- Ed. 16
- ISBN/ISSN
- 978-0-07-352980-6
- Deskripsi Fisik
- xxxviii, 789 hlm.; ilus.; 27.5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 PER b
Applications in Basic Marketing : clippings from the popular business press
Marketing's Value to Consumers, Firms, and Society Finding Target Market Opportunities Evaluating Opportunities in the Changing Marketing Environment Buyer Behavior Getting Information for Mark…
- Edisi
- -
- ISBN/ISSN
- 0-07-286471-0
- Deskripsi Fisik
- vii, 215 hlm.; 25,5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 PER a
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