Marketing Management
BRIEF CONTENTS : Part 1 : Understanding Marketing Management Part 2 : Capturing Marketing Insights Part 3 : Connecting with Customers Part 4 : Building Strong Brands Part 5 : Shaping the Mark…
- Edisi
- Ed. 12
- ISBN/ISSN
- 0-13-196853-X
- Deskripsi Fisik
- xxxix, 672 hlm.; ilus.; 27 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m
Marketing Management
CONTENTS : Marketing and the firm Strategic Planning Forecasting Sales and Potentials Buyer Behavior Segmentation Product Development Product Policy Pricing Distribution Adversiting and S…
- Edisi
- Ed.3
- ISBN/ISSN
- 0-471-09847-7
- Deskripsi Fisik
- xiii, 808 hlm.; 24 cm
- Judul Seri
- -
- No. Panggil
- 658.8 DAL m
Basic Marketing : a global-managerial approach
CONTENTS : Part 1 : Marketing's Value to COnsumer's, Firms and Society Part 2 : Marketing Strategy Planning Part 3 : Focusing Marketing Strategy with Segmentation and Positioning Part 4 : Evalu…
- Edisi
- Ed. 15
- ISBN/ISSN
- 0-07-252523-1
- Deskripsi Fisik
- xli, 793 hlm.; ilus.; 27.5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 PER b
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