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Marketing Management : a strategic decision-making approach

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BRIEF CONTENTS :
- The role of marketing in developing successful business strategies
- Market opportunity analysis
- Developing strategic marketing programs
- Strategic marketing programs for selected situations
- Implementing and controlling marketing programs

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Ketersediaan

BR03314

658.8 MUL m

Perpustakaan Sjarlis Iljas (658)

Tersedia namun tidak untuk dipinjamkan - Referensi

Informasi Detail

Judul Seri

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No. Panggil

658.8 MUL m

Penerbit

Boston : McGraw-Hill., 2008

Deskripsi Fisik

xxii, 533 hlm.; ilus.: 25 cm

Bahasa

English

ISBN/ISSN

978-0-07-352982-0

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 6

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

John W. Mullins

Versi lain/terkait

Lampiran Berkas

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