Text

Strategy and Marketing : a case approach

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CONTENTS :
- Deciding the business strategy
- Assessing buyer motivation
- Adjusting the marketing mix
- Managing competitive strategy
- Organising and implementing the marketing effort

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Ketersediaan

BT01842

658.8 SIM s

Perpustakaan Sjarlis Iljas (658)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 SIM s

Penerbit

Oxford : Philip Allan Publisher.,

Deskripsi Fisik

xiv, 265 hlm.; 24.5 cm

Bahasa

English

ISBN/ISSN

0-86003-645-6

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 2

Subjek

Strategy Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kenneth Simmonds

Versi lain/terkait

Lampiran Berkas

Komentar

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