Marketing Research : within a changing information environment | Perpustakaan SJARLIS ILJAS Institut Teknologi dan Bisnis NOBEL Indonesia

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Marketing Research : within a changing information environment

Hair Joseph F. - Nama Orang; Robert P. Bush - Nama Orang; David J. Ortinau - Nama Orang;

BRIEF CONTENTS :
Part 1 : Role and Value of marketing research information
Part 2 : Technology in the research process
Part 3 : Designing the marketing research project
Part 4 : Gathering and collecting accurate data
Part 5 : Data preparation, analysis and reporting the results

Ketersediaan

BR01402	658.83 HAI m	Perpustakaan Sjarlis Iljas (658)	Tersedia
BR01403	658.83 HAI m	Perpustakaan Sjarlis Iljas (658)	Tersedia
BR01404	658.83 HAI m	Perpustakaan Sjarlis Iljas (658)	Tersedia
BR01405	658.83 HAI m	Perpustakaan Sjarlis Iljas (658)	Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 658.83 HAI m
Penerbit: Boston : McGraw-Hill., 2006
Deskripsi Fisik: xxvii, 700 hlm.; ilus.; 25.5 cm
Bahasa: English
ISBN/ISSN: 0-07-283087-5
Klasifikasi: 658.83
Tipe Isi: text
Tipe Media: -
Tipe Pembawa: -
Edisi: Ed. 3
Subjek: Marketing research
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Joseph F. Hair

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