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Marketing Management

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BRIEF CONTENTS :
Part 1 : Understanding Marketing Management
Part 2 : Capturing Marketing Insights
Part 3 : Connecting with Customers
Part 4 : Building Strong Brands
Part 5 : Shaping the Market Offerings
Part 6 : Delivering Value
Part 7 : Communicating Value
Part 8 : Creating Successful Long-Term Growth

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Ketersediaan

BR01487

658.8 KOT m

Perpustakaan Sjarlis Iljas (658)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.8 KOT m

Penerbit

New Jersey : Pearson Prentice Hall., 2006

Deskripsi Fisik

xxxix, 672 hlm.; ilus.; 27 cm

Bahasa

English

ISBN/ISSN

0-13-196853-X

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 12

Subjek

Marketing Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

Lampiran Berkas

Komentar

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