Text

Marketing Management

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CONTENTS :
Marketing and the firm
Strategic Planning
Forecasting Sales and Potentials
Buyer Behavior
Segmentation
Product Development
Product Policy
Pricing
Distribution
Adversiting and Sales Promotion
Sales Management
Marketing Programming
Marketing and Society

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Ketersediaan

BR01486

658.8 DAL m

Perpustakaan Sjarlis Iljas (658)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.8 DAL m

Penerbit

New York : John Wiley & Sons., 1983

Deskripsi Fisik

xiii, 808 hlm.; 24 cm

Bahasa

English

ISBN/ISSN

0-471-09847-7

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed.3

Subjek

Marketing Management

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Douglas J. Dalrymple

Versi lain/terkait

Lampiran Berkas

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