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Basic Marketing : a global-managerial approach

CONTENTS :
Part 1 : Marketing's Value to COnsumer's, Firms and Society
Part 2 : Marketing Strategy Planning
Part 3 : Focusing Marketing Strategy with Segmentation and Positioning
Part 4 : Evaluating Opportunities in the Changing Marketing Environment
Part 5 : Demographic Dimensions of Global Consumer Markets
Part 6 : Behavioral Dimensions of the Consumer Market
Part 7 : Business and Organizational Customers and Their Buying Behavior
Part 8 : Improving Decisions with Marketing Information
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Ketersediaan
BR01501658.8 PER bPerpustakaan Sjarlis Iljas (658)Tersedia
BR01502658.8 PER bPerpustakaan Sjarlis Iljas (658)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 PER b
Penerbit
Boston : McGraw-Hill.,
Deskripsi Fisik
xli, 793 hlm.; ilus.; 27.5 cm
Bahasa
English
ISBN/ISSN
0-07-252523-1
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. 15
Subjek
Marketing
Management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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