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Basic Marketing : a marketing strategy planning approach

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BRIEF CONTENTS :
Part 1 : Marketing's Value to Consumers, Firms and Society
Part 2 : Marketing Strategy Planning
Part 3 : Focusing Marketing Strategy with Segmentation and Positioning
Part 4 : Evaluating Opportunities in the Changing Marketing Environment
Part 5 : Demographic Dimensions of Global Consumer Marlets
Part 6 : Final Consumers and Their Buying Behavior
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Ketersediaan

BR01500

658.8 PER b

Perpustakaan Sjarlis Iljas (658)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.8 PER b

Penerbit

Boston : McGraw-Hill., 2008

Deskripsi Fisik

xxxviii, 789 hlm.; ilus.; 27.5 cm

Bahasa

English

ISBN/ISSN

978-0-07-352980-6

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 16

Subjek

Marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

William D. Perreault

Versi lain/terkait

Lampiran Berkas

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