Gaya APA

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler. (2006). Services Marketing : integrating customer focus across the firm (Ed. 4). Boston: McGraw-Hill.

Gaya Chicago

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler. Services Marketing : integrating customer focus across the firm. Ed. 4 Boston: McGraw-Hill, 2006. Text.

Gaya MLA

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler. Services Marketing : integrating customer focus across the firm. Ed. 4 Boston: McGraw-Hill, 2006. Text.

Gaya Turabian

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler. Services Marketing : integrating customer focus across the firm. Ed. 4 Boston: McGraw-Hill, 2006. Print.